Implementing and Leveraging Engagement at Scale: AkzoNobel’s Eletive Journey

Brian Chapman, Global HR Director Automotive Industry is &  Speciality Coatings

Brian Chapman and Sophia Wopperer, esteemed HR Leaders from AkzoNobel share an insightful session on how AkzoNobel implemented and enhanced the impact of Eletive across a global workforce of 35,000 employees.

Sophia will kick off the session by walking through the selection and implementation journey—from defining selection criteria to navigating communication, change management, and a full-scale rollout. She will share the challenges and strategies of deploying an engagement platform across a multinational organization with both online (white-collar) and offline (blue-collar) employees, ensuring a seamless transition for all.

Building on this, Brian will dive into the tangible impact of engagement and eNPS at AkzoNobel, showcasing how the company leverages eNPS alongside Customer NPS as one of its five key KPIs. He will discuss how engagement insights have been turned into meaningful actions, driving both employee satisfaction and business success.