Increasing Employee Engagement in Blue-Collar Organisations: The Case of Transdev

Tove Griffin - Human Programmes Talent & Training @Transdev 
Diana Bond — Senior Customer Success Manager @Eletive

How do you engage and retain blue-collar employees in large, distributed organisations? In this session, Tove Griffin and Diana Bond share how Transdev Sverige AB has successfully transformed the employee experience for its frontline workforce.

With a focus on practical strategies, inclusive communication, and data-driven insights, the session will explore how HR technology can be adapted to meet the unique needs of blue-collar teams—and drive real impact.

About the Speakers

Tove Griffin is an experienced HR leader specialising in talent development, employee engagement, and workplace culture. At Transdev, she leads strategic initiatives to strengthen leadership, improve communication, and support operational teams.

Diana Bond helps global clients like Hertz and Akzo Nobel implement effective engagement strategies using Eletive’s HR tech platform. She brings deep expertise in supporting frontline workforces through AI-driven insights and scalable engagement tools.